Whether you like it or not, you need a creative writer.
“If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will.”
Source: “Content is King” — Essay by Bill Gates 1996
Content connects businesses to customers, especially in this age of digitalization. Whether you are creating descriptions, designing products, or promoting services, a large part of your business depends on the content you put out there.
Now, there’s tons of information on the internet. For your content to be read, it should be unique and interesting. This is where creative writers come in.
What Does a Creative Writer Do?
A creative writer produces content for different marketing purposes, such as social media captions, press releases, newsletters, web pages, blogs, physical media, print ads, and so many more. While a general content writer aims to inform and educate, a creative writer’s goal is to entertain and keep readers engaged.
If you’re looking for a writer who can capture your brand’s vision and values and turn them into powerful words, without sounding like a sales pitch, you need a creative writer.
Get Your Brand Discovered
Aside from good design, good quality content is also required for SEO (Search Engine Optimization). When the search engine sees that your website’s content is informative and unique, it will help your website rank higher on the search engine results pages. It gives your website more visibility, increased traffic, and ultimately a higher conversion rate in your customers. Furthermore, quality content will help can boost customer retention.
Creating content is a tough job that requires planning to avoid mistakes. Aside from the actual crafting of words, professional writers are responsible for thorough research and proofreading of their work before submission and publication. When you work with a team of writers, you can rest assured that the whole team will do everything for you, from content planning down to the final touches.
Hire A Remote Creative Writer
Remote employees are more productive due to the increase in work-life balance. What this means to your business is that you get more productivity from your remote writer or team of writers.
If you are planning on scaling your company website, boosting brand awareness, or increasing social media followers, consider outsourcing a team of professional writers from a trusted creative service provider like Creatives Unit.