Web design is an important aspect of every web development task. A website represents your business and it’s one of the first places your potential customers will visit to learn more about you. For this reason, it’s essential to ensure that your website offers a good user experience. Start by identifying what purpose and goal you want to achieve when people come to your website.
Here are the most important features to focus on when designing a website.
A well-designed website is easy on the eyes. Modern websites typically go for simpler colors and fonts and use images that tell stories. Colors evoke emotional responses from users, so choose your brand’s and website’s color palettes wisely. Likewise, use typography that conveys your brand’s personality, but make sure to use fonts that are simple and easy to read.
2. Easy to Use Web Design
A good website solves a problem. For example, if your website’s main purpose is to sell your products or services, don’t stop at just showcasing pictures and adding a Buy Now button beside them. Make sure you include a good sales page, reviews, and website navigation that turn your visitors into customers. Users should be able to navigate the pages without confusion.
3. Optimized for Mobile Users
Around 62% of website traffic comes from mobile users, making it even more necessary to optimize websites for mobile use. Use a site tester to check how your website looks on smartphones and adjust blocks and texts to make sure they look just as good as the desktop version. Making this a priority is also addressing the needs of the majority of your website visitors.
4. Good Quality Content
Good content keeps users engaged and keeps them coming back to your website again and again. Helpful content is usually shareable content that addresses specific issues, such as health advice, entertainment, product reviews, and many more. To achieve this, you need to first understand what your audience is looking for and provide them with exactly that information.
5. Optimized for Search Engines
Search Engine Optimization increases your website’s visibility when people search for your products and services on search engines like Google, Bing, and others. Sure, a portion of your website’s traffic might be coming from social media posts and other sources, but the majority of users prefer to conduct a Google search to find information on products and services. Check out Google’s SEO Starter Guide to get you started.